Lambretta in EICMA - A Classic look in a Modern show, live with MotoGB!

Lambretta has always been an Italian classic brand, but once again it's here to show off it's newest style.

The exhibition avenues of Fiera Milano are packed this week, and the MotoGB media team has set up our digital broadcasting kit right in the centre of the action. While our cameras are tracking multiple developments across the halls, the iconic Lambretta stand is an essential visit for our team. The historic Milanese label is showcasing an extensive collection of premium steel-bodied machines, blending timeless classic styling with modern engineering across their entire display.

Live Unveiling Block: [Insert Model Name Here]

(Editor’s Note: Drop the breaking news right here once the sheets are pulled back on the day. Remember to clear this note out before hitting publish.)

The crowd has just parted as the wraps were officially taken off the [Insert Model Name here] at the head of the pavilion. Up close, the machine presents a distinctive, high-end silhouette. The design team has clearly focused heavily on the [mention specific component, e.g., signature fixed front mudguard, cast aluminium chassis accents, or classic horn casting], creating a striking physical presence that looks exceptional under the event spotlights.

A closer look at the mechanical architecture confirms a [Insert engine size and configuration – e.g., 125cc liquid-cooled single or 330cc high-output engine] engine, with the official paperwork listing the power output at [Insert power / torque output]. The premium component package visible on the floor includes [Insert key technology – e.g., Bosch ABS, digital display integrations, or custom LED lighting tracks].

Walking the Plinths: The Lambretta Model Families

The exhibition layout divides the machinery into specific design families, allowing enthusiasts to study the evolution of the iconic brand's unique monocoque steel frame concepts.

The V-Special Silhouette

Anchoring the traditional side of the brand is the V-Special range, including the popular V125 and V200 models. These machines are instantly recognisable by their classic sheet-steel body panels, interchangeable side covers, and historic lines, preserving the classic post-war Italian scooter aesthetic whilst utilising modern fuel-injected engines for daily usability.

The X and G-Special Flagships

Occupying the larger displacement platforms are the high-capacity X300 and G350 models, which represent a more geometric, contemporary design direction. These premium scooters feature advanced double-arm front suspension arrangements, angular body contours, and higher performance powerplants engineered specifically for longer commutes and open-road touring.

Anniversary and Custom Editions

The front of the stand is reserved for Lambretta’s limited run colourways and milestone anniversary concepts. These specific display pieces focus heavily on the custom heritage of the brand, showing off premium two-tone paint finishes, unique graphic work, and high-end material detailing on the seating and grips.

The MotoGB Media Feed

Our on-site crew is filming continuously throughout the exhibition to provide visual updates straight from the pavilion, capturing detailed video walkarounds, engine startup clips, and close-up photography. You can follow all of our live coverage across our social media channels, where we will be posting regular updates. Head over to Facebook for our long-form video walkthroughs and photo galleries, check our Instagram Stories and Reels for immediate snapshots and component details, and follow our TikTok feed for fast-paced video clips and behind-the-scenes footage from the exhibition floor.